- To become a professional food supplier and distributor with the best quality service to supply the tourism industry and the wholesale food industry with particular emphasis in Bali and wherever in Indonesia customers need us.
- To participate in supporting and developing local products as feature products in the tourism and local food manufacturing industries.
- To supply food and ingredients for tourism in Bali and beyond.
- To build good, sustainable cooperation both with staff and suppliers by developing and supporting them to serve our customers better, and in the end, to achieve company goals.
- To develop a food distribution system with special emphasis on hygiene and quality standards.
- To support and contribute to our society which includes other suppliers, farmers, and small industry.
- To develop loyalty and honesty in order to stimulate creativity, innovation, and the productivity of each employee.